Hi Felipe, thanks for agreeing to chat with us today

Hola, it is an honor and real pleasure guys…

You created the NoriTaco along with the brand Sugoi JPN and we are delighted to introduce this delicious street food item to our readers, please may you tell us a little about the NoriTaco?

Well, we were inspired in Piss Alley street food market in Tokyo and Latin American’s street food stalls from Venezuela and Mexico, we are taking and fusion the best of the Latin and Japanese, traditions, culture, and flavors to get a new hardcore street food concept, or what we call noritacos, which it is a crispy seaweed tempura shell with Japanese Latin fusion fillings. Like I always say, It is not sushi, it is not taco, it is Sugoi!

Chingon NoriTaco

Coming from Venezuela and living in Europe for many years are there any particular food items from back home that you crave?

Oh! Definitely an empanada of cazón from Margarita Island… I do not know how could I live without it for some many years to be honest.

Before we move onto music questions, i’m sure readers would love to know if you can recommend anywhere in london to experience truly authentic Venezuelan food?

It is very difficult I must say, there is a few local-adapted Venezuelan fusion food, however, if you allow me to say it, we are currently developing a new delivery sharing concept called Arepita Sliders, it is a brand new way to eat arepas in family or with friends, they are gluten free, vegan and designed to avoid food waste as well.

You are a self confessed fan of Japanese cuisine which is reflected in the Latin/Japanese fusion of your company Sugoi JPN. Have you also picked up a love of the music of Japan?

Oh yes! I love the electronic style of Kitaro when I need to chill out a bit.

I love the electronic style of Kitaro when I need to chill out a bit.

What’s your go-to music to get the day started with your teaming the kitchen?

It depends of the day, I’m more a rocker guy, there are Japanese, Britain, and Latin people in our kitchen, when I’m the first one to arrive I always say to Alexa to play something like “Back in Black” from ACDC, owner of a lonely heart from YES or maybe some classic songs of any Grunge group, however, if is my wife, we are going to listen more salsa music and we always start with “vivir la vida” of Marc Anthony, and to avoid any discussion sometimes we both decide to go safe with King Changó, Zapato 3, Desorden Público or Sentimiento Muerto. Anyway I have my Tony Bennett, Luciano Pavarotti, Sade, Marillion, Bob Marley days, and I’m a huge fan of Sting.

Have you introduced your team here in the UK to any South American artists and if so, who are they?

Ha ha ha, they are becoming Latin somehow, from classic boleros of a master like Armando Manzanero, songs from el maestro Simon Diaz, Un Solo Pueblo, to more modern bands like Amigos invisibles, Caramelos de Cianuro and some great artist like Yordano, Soda Stereo, Enanitos Verdes, Luis Miguel, you name it…

Is there any popular music artist you just don’t get, your musical nemesis so to speak?

Mmmm lately I do not get any of the new “music trends” at all, I guess I’m becoming an old classic person? WTF! When do I become my grand father?

If you could invite just one music artist to dinner who would that be?

I will really enjoy to have some great real street food and some beers at Piss Alley with Gordon Sumner.

Please may you recommend a favourite track for our playlist?

Is “Learning To Fly” by Pink Floyd in your playlist yet? If not, then you must add it…

About The Author

David Farrer

David Farrer

David is the founder of EAT HEAR and co-founder of food and drink communications agency Fourteen Ten. Previous to launching a food and drink agency David spent a decade working in music publicity and had the idea for EAT HEAR in the notion that music and food, arguably the most important things in life, should be explored together.

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